Web Hosting Handbook
Welcome to the world of e-business! Gorilla Reseller provides
you with all the tools you need to build a strong, prosperous
business on the Internet. As a Gorilla Reseller customer, you
are in a prime position to establish yourself as a successful
reseller of domain names, Web hosting, and the many advanced
Web applications included in your product portfolio. No matter
which customers you wish to target and which products you
promote to those customers, Gorilla Reseller Hosting provides you
with the tools you need to succeed.
This reseller handbook will walk you through the steps involved in
launching your e-business. The handbook will explain the process
of building your online storefront, managing your product
portfolio, zeroing in on your customer base, optimizing and
advertising your business through the Internet’s search engines,
and keeping in touch with your customers through powerful
You are only a few steps away from putting your reseller store on
the Internet road map. This handbook will help you succeed in
the Internet’s virtual marketplace.
Gorilla Reseller offers four reseller plans: Basic Reseller,
Pro Reseller, Super Reseller, and API Reseller. Each of the plans
comes with all the tools needed to build a powerful online presence
for your new reseller e-business.
Once you have signed up as a reseller for Gorilla Reseller, you can
start building your store and managing your product list. We have created
a smooth, professional-looking default storefront Web site for your
business. You can customize certain parts of the storefront with the
Design Wizard, which you will find in your Reseller Control Center. When
you have selected and customized your store design, you may review and
edit the products you wish to sell from your store. Gorilla Reseller has
compiled a broad, versatile selection of products for your reseller store.
This product selection allows your customers to build and retain a solid
presence on the Internet, regardless of their individual or businessoriented
needs. As a reseller, you may apply your own price tag to the
selected products, or you can retain Gorilla Reseller suggested price
on the products. If you wish to target a more limited customer base, you
can remove a number of products from your reseller portfolio. As an
advanced store building option, you can build your very own custom
reseller Web site, lay it out as you wish, and link it to your default reseller
storefront. You can then apply an SSL certificate to the custom site to
protect transactions from intrusion.
FEATURED RESELLER TOOLS
Included in your reseller package is a carefully chosen selection of
software products that will help you build and boost your e-business.
The featured reseller tools are:
Express Email Marketing®
Express Email Marketing is a powerful e-mail campaigning tool that allows
you to distribute announcements, promotions, etc. to your customers via
professional-looking campaigns. Strictly permission-based, Express Email
Marketing complies with the most stringent anti-spam standards, ensuring
that your campaigns aren’t mistaken for spam.
Google AdWords™ Pay-Per-Click Credit
All reseller accounts include a credit for Google’s AdWords pay-per-click
(PPC) search engine marketing program. AdWords provides an effective
way to ensure that Internet users will find your Web site.
Gorilla Reseller Handbook 2 Gorilla Reseller Handbook 3
The AdWords credit allows you to try the PPC format and see if it works
for your business.
Online File Folder
Online File Folder is a safe and convenient solution for file backup,
storage and sharing of files and other content pertaining to your reseller
store. Password protection and virtually unbreakable, high-grade 256-bit
encryption keep stored content safe from tampering.
An advanced search engine optimization and submission tool, Traffic Blazer
allows you to use the Internet’s search engines to your business’
advantage. Traffic Blazer includes site analysis and keyword suggestion
tools and allows you to submit your business site to the Internet’s most
prominent search engines and directories, including Google, MSN, Yahoo!,
and the Open Directory Project.
WebSite Tonight® One-Page Web Site
WebSite Tonight, an advanced, template-based Web site building tool,
allows you to build and publish a fully-functional storefront Web site in a
few easy steps. WebSite Tonight includes hosting for your one-page site.
Turbo SSL™ Certificate
A Turbo SSL Certificate – signed and issued by the trusted Starfield
Technologies Certification Authority – allows you to protect all transactions
on your reseller site with up to 256-bit Secure Sockets Layer (SSL)
encryption). As phishing, pharming and other malicious types of cyber
crime continue to infest the Internet, protecting your customers’ sensitive
data is critical to the success of your e-business. A Turbo SSL certificate
will keep sensitive information safe from intrusion and interception. You
may use this SSL certificate to encrypt and secure transactions on a
custom reseller site if you decide to build one for your business.
UNDERSTANDING THE PRODUCTS
As a Gorilla Reseller reseller you have access to an extensive list of
advanced products and services to offer your customers. By default, your
reseller product list includes the whole range of Gorilla Reseller
software products. But you can offer any combination of the following
products and services to your customers:
Defining and registering the right Internet domain is one of the central
elements in building an online presence. Gorilla Reseller offers a wide
variety of generic and country-specific top-level domains (TLDs) to choose
from. As a Gorilla Reseller reseller you will always be offering
registration and transfer of .com, .net, and .org domains.
DOMAIN PRODUCTS/PRIVATE REGISTRATIONS
The DomainAlert product line – Monitoring, Backordering, and Investor’s
Edge – enables your customers to monitor an attempt to secure
registration of any currently registered Internet domain they desire once
the domain becomes available.
DomainAlert Monitoring will alert the user if and when a monitored
domain becomes available, as well as inform the user about changes to
the domain’s WhoIs information and registration period. DomainAlert
Backordering allows the customer to “backorder” a domain, which means
that DomainAlert will attempt to register the domain as soon as its
registration expires and it hits the market. The Investor’s Edge edition
helps your customer by compiling a continually updated list of expiring
domains from which the customer can select the domains he/she wishes
to register when they expire.
Domain name forwarding allows your customers to register and point a
domain name to another Web address. This means that the customer can
register multiple domains, such as variations of a company name, and
point them all to the same address. Thus, when an Internet user attempts
to access the forwarded domain – by typing the domain into a Web
browser, for example – the visitor will be redirected to the Web address
to which the domain is being forwarded.
Gorilla Reseller Handbook 4 Masking
Used in conjunction with domain forwarding, masking ensures that the URL
in a Web browser’s address bar remains the one that was typed in when
the visitor is being redirected. That way, the actual destination address is
concealed from the user who only sees the domain name from which he or
she is being forwarded.
Private Domain Registrations
Private domain registration protects the identity of the domain registrant by
keeping his/her contact information hidden from public view. With a private
registration, registration ownership for the domain cannot be traced back
to your customer. Private domain registration provides an effective shield
against spammers and individuals to whom the registrant does not want
his/her identity disclosed. Private domain registrations are managed
through Domains By Proxy,®the company whose name will appear in the
Business Domain Registrations
Business Registration is a complete online listing that can help increase
traffic and make your customers' Web sites visible on the millions of daily
searches that take place at numerous registrars. Business card-style
listings include business name, address, phone, fax, email, link to Web
site, hours of operation and business type (online or brick-&-mortar),
Whether your customers are individual Web site owners or large-scale
e-businesses, our hosting plans enable you to meet their needs. Each plan
is based on secure, reliable architecture and provides ample storage and
data-transfer capability. All hosting plans offer generous disk space and
data transfer quotas, free e-mail and e-mail forwarding accounts, as well
as MySQL and Access database support. Additionally, hosting customers
will have access to advanced traffic statistics through the optional
Traffic Facts service.
The Traffic Facts service gives Web site owners the power to track and
analyze the traffic patterns on their Web sites by monitoring and reporting
all activity on the sites. An invaluable tool for e-business owners, Traffic
Facts provides detailed insight into Web site visitors’ behavior, including
entry and exit pages, referring pages, visitor paths, number of unique
Gorilla Reseller Handbook
visitors, as well as the users’ browser and operating system selections.
With our robust, feature-rich e-mail services you can offer your customers
secure, personalized, and spam-free e-mail – with a plan that will suit the
needs of any business or individual. All e-mail account plans come with
free Web-Based Email – our advanced Internet-based e-mail client that
incorporates Spam Xploder spam protection technology and SMTP relay.
Add-ons like Online File Folder, Online Group Calendar and Fax Thru Email
are seamlessly integrated with the Web-Based Email user interface. Built-in
anti-phishing measures shield your customers from attempted fraud as
e-mail based phishing schemes are intercepted before they reach your
E-mail accounts can be set up to any domain name a customer owns,
regardless of where it is registered or hosted. This means that the
customer can personalize his/her e-mail address – e.g.,
Online File Folder
Online File Folder, which can be conveniently integrated with our Web-Based
Email client, provides a safe and convenient solution for file backup,
storage and sharing. Password protection and virtually unbreakable industrystandard
128-bit encryption keep stored content safe from tampering.
Stored files can be accessed from any Internet-connected computer.
FOR SALE/PARKED PAGES
For Sale/Parked Pages allow your customers to quickly put eye-catching
content on a newly registered domain. A “For Sale” page enables the user
to advertise a domain he/she wishes to sell. Parking a page allows the
user to put a “Coming Soon” or similar sign on a registered domain until
an actual Web site is placed on the domain.
The key to a successful online presence is successful search engine
placement. Traffic Blazer is an advanced, Web-based search engine
optimization and submission tool that allows users to analyze their Web
site content and optimize their Web pages for the Internet’s search
engines. Traffic Blazer provides easy automated submission to several
leading search engines, including Google and manual submission to such
engines as Yahoo!, MSN, and hundreds of regional engines from across
Gorilla Reseller Handbook 6 C-SITE®
Federal copyright laws protect original works of authorship, including Web
site content, programming code, literary works, and music. With c-Site,
authors of original content can easily register the copyright on their works
and thus obtain indisputable legal proof of ownership. c-Site offers a
convenient and simple step-by-step registration process that circumvents
the legalese and time-consuming processing traditionally associated with
WebSite Tonight is an Internet-based Web site creation tool that enables
users to build and publish feature-rich, professional-looking Web sites in a
few simple steps. An easy-to-use turnkey solution, WebSite Tonight guides
the user through the entire process of building and publishing a Web site
to the Internet. Because WebSite Tonight is built around a large variety of
professionally-designed Web site templates, users need no prior knowledge
of HTML or Web site design to build professional-looking Web sites.
A Web log (blog) is a popular form of personal, frequently-updated online
journal that allows users to easily distribute and collect information and
opinion on the Web. The Quick Blog tool allows the user to quickly build
and publish a blog thus creating an instant outlet for his/her thoughts,
comments, photos, etc. A blog is the ideal venue for conveying thoughts,
sparking debate and exchanging ideas on such issues as politics, sports,
arts and religion. A blog also enables the user to reach Web-wide audiences
through RSS feeds. The richly-featured Quick Blog provides all of the tools
necessary to build the blog, distribute and manage content, track visitor
feedback, and customize the site according to personal preferences.
EXPRESS EMAIL MARKETING
A powerful, easy-to-use online tool for building complete, effective e-mail
marketing campaigns, Express Email Marketing lets users get their
message across to recipients on the Internet. Strictly permission-based,
Express Email Marketing campaigns only reach recipients that explicitly opt
to receive the Express Email Marketing customer’s promotional material.
Built to comply with the most stringent anti-spam laws and Internet standards,
Express Email Marketing enables users to create and run powerful effective
marketing campaigns – and steer clear of ever being mistaken for a spammer.
Gorilla Reseller Handbook 7 QUICK SHOPPING CART™
Quick Shopping Cart lets your customers claim their share of the booming
e-commerce industry by allowing them to build attractive and versatile
online storefronts in a few quick steps. The program includes Web hosting
and comes with a variety of advanced features that allow users to set up
and run a successful e-commerce business; including built-in payment
options for cash, credit card and PayPal; and integrated shipping services
using UPS and the U.S. Postal Service. Quick Shopping Cart even allows
users to set up eBay auctions and submit products to the Google-operated
Froogle shopping search engine.
While online retail is continuing its explosive growth so, unfortunately, are
phishing, pharming, identity theft, and other types of malicious cyber
crime. Our SSL certificates – built around stringent, industry-leading
authentication measures – allow your customers to secure all online
transactions with up to 256-bit encryption. An SSL certificate on a Web
site ensures that sensitive data is kept safe from prying eyes. Our SSL
certificates are processed, signed, and issued by trusted Certification
Authority Starfield Technologies.
A Turbo SSL certificate can be signed and issued to a customer in a
matter of minutes. High Assurance SSL certificates, which rely on a
meticulous, manual authentication process, can be issued in a few hours.
VIRTUAL DEDICATED SERVERS
Virtual dedicated servers allow you to cater to those of your hosting
customers that need something more than the typical shared hosting
format. A virtual dedicated server is the perfect, affordable solution for
customers that wish to operate multiple Web sites, traffic-intensive Web
sites, gaming servers, or simply want unlimited control of their server
space through root (admin) access. Highly scalable, virtual dedicated
servers offer many of the capabilities and features of dedicated servers
but at a much lower price.
DEDICATED SERVERS A dedicated server provides the user with complete control of server usage
and software installation, through admin (root) access to the server. Unlike
normal hosting plans, which put many customers’ accounts on a single
server, a dedicated server grants its user exclusive rights to the server’s
bandwidth, memory and storage space; performance will not be affected
by traffic and usage patterns of other customers. Dedicated servers are
particularly useful for companies and individuals that run very-high-traffic
Gorilla Reseller Handbook
Web sites or applications and thus need the bandwidth, versatility, and
consistent performance of a dedicated box. This means that the server
can be used for a virtually unlimited variety of purposes, including gaming,
database management, and hosting and management of multiple trafficintensive
FAX THRU EMAIL™
Fax Thru Email provides your customers with a quick and affordable means
of sending and receiving faxes through any U.S.- or Canada-based Internet
connection. A convenient alternative to expensive telephone connections
and dedicated fax hardware, Fax Thru Email uses electronic mail to send
and receive faxes. To send a fax via Fax Thru Email, the user simply
composes the content and attaches it to an e-mail message. Incoming
faxes arrive in the user’s e-mail inbox, converted into printable PDF format.
ONLINE GROUP CALENDAR
Online Group Calendar is a versatile Internet-based time- and informationmanagement
tool that enables users to schedule events, manage
resources and share files. Easily accessible from any Internet-connected
computer, Online Group Calendar enables the user to view individual
calendars for anyone in a group or office, share a calendar with other
group members, search an entire group to find times when everyone is
free, schedule meetings or events and send invitations online, and share
files with other group members.
Invaluable to anyone who wishes to buy or sell a domain name, domain
name appraisals provide users with a quick and qualified evaluation of
the current market value of a given domain name. Two types of domain
appraisals are available: Express Appraisals and Certified Domain
Appraisal. An Express Appraisal is based on an automated process that
incorporates such factors as the domain’s commercial use, brand
recognition, length, top-level domain, presence of hyphen and/or numeric
characters and word count. Express Appraisals are completed in two hours
or less. Certified Appraisals use the same metrics as Express Appraisals
but add a human review by an industry expert to further determine the
domain’s value. A Certified Domain Appraisal includes a Certified Domain
Appraisal seal, which may be displayed next to the domain listing when/if
the domain is auctioned off. Certified Domain Appraisals are completed in
two business days or less.
Gorilla Reseller Handbook 9
A convenient tool for any e-business owner, a merchant account allows an
e-commerce Web site to process credit card payments. Card authorization
and processing are handled seamlessly and automatically during
purchase. Statements are generated monthly. Available in three
configurations, merchant accounts are built to suit the needs of all
types of Internet businesses.
Once you have decided on a reseller account type and signed up for it, it is
time to build your actual online storefront. Gorilla Reseller provides a
selection of professional-looking storefront Web sites that you can choose
from. Once you have selected the desired design for your storefront, you
may customize certain elements of the site. The Design Wizard – available
from your Reseller Control Center – allows you to personalize your site
design by adding images and logos. You can also customize the color
selections on borders, page text and links.
MANAGING PRODUCT PORTFOLIO
A central element in your e-store building is to understand what it is that
you are selling and how those products and services can appeal to your
customers. Gorilla Reseller offers a wide range of products and
services for you to offer to your customers. These products are developed
to meet the specific needs of the rapidly-growing Internet marketplace.
Because of the large variety of products, it is important that you define
your desired customer base for the reseller store. Doing so will enable you
to determine exactly what type of products the customers will be needing,
and what they will be needing them for. As well, it will increase the chance
of successful marketing and advertising campaigns for your store as a
clearly defined customer base is easier to reach and appeal to than a very
broadly defined one is. The available products and services allow you to
build service packages that you can market as turnkey solutions that cater
to the needs of your customers.
Because Gorilla Reseller wants to ensure that your Internet business
is built on a strong foundation, we have pre-selected the full line of
software products for your store. Thus, your product portfolio is broad and
versatile enough for you to cater to any customer group on the Web – be it
a narrowly-defined niche market or a larger-scale, more loosely-defined
selection of potential customers. However, if, for some reason, you wish to
offer and manage a smaller number of products, you can compile any
combination of these products for your reseller portfolio.
Gorilla Reseller provides suggested retail prices for all offered
products. However, your Reseller Control Center allows you to set the
pricing level you desire on all offered products. Our featured Profit
Estimator gives you an excellent idea of the most opportune pricing on
your products. Because competition can be hard in this business – domain
registration and hosting markets in particular – it is recommended that you
spend a little time researching the pricing offered by the companies you
expect your reseller store to be competing against.
USING FEATURED TOOLS
Gorilla Reseller reseller packages include a selection of tools that will
help you in marketing and managing your online business. These tools
allow you to get the most out of the Internet’s search engines via organic
search engine placement and pay-per-click advertising for your reseller
site. Other tools allow you to communicate with and care for your
customers through powerful e-mail campaigns. The featured WebSite
Tonight one-page Web site credit allows you to build a fully customized
one-page site for your business. The included Turbo SSL certificate allows
you to secure transactions on the custom site with as much as 256-bit
Gorilla Reseller Handbook
The Internet as a business venue is booming. An increasing number of
consumers do their shopping and other transactions online. Consequently,
Internet-based businesses are proliferating rapidly and the online
competition for consumers’ attention and wallets is fierce. Nevertheless,
the Web holds plenty of room for prosperity for your reseller business. To
take full advantage of this expanding market, you need to understand how
e-businesses work and how online consumers behave and think. Most
important, you need to define a customer base for your reseller store; then
take aim at those customers through targeted campaigns and product
offerings. The objective should be to build a lasting relationship with your
customers, so that they will keep coming back to your store instead of
turning their attention elsewhere.
THE INTERNET BUSINESS VENUE
Consumers across the world are increasingly using the Internet for
shopping, financial transactions, communication, entertainment, etc. And
although fear of phishing, pharming, identity theft and other cyber crimes
have some consumers balk at using their credit cards online, significant
online security measures can be employed to protect sensitive information
and develop customers’ trust in your business.
Because the Internet offers virtual storefronts and shopping malls, rather
than brick-and-mortar (or glass-and-steel) ones, Internet vendors must
ensure that potential customers find their cyber stores among the billions
of pages that comprise the World Wide Web. To succeed as an Internet
business owner, you must make yourself visible to the customers whom
you are targeting.
The key to building a solid, returning customer base is to give your
customers what they want. Consumers turn to the Internet because it
is a convenient – and often relatively inexpensive – alternative to shopping
in person. When shopping online, consumers expect easy navigation and
quick, smooth transactions when checking out. If your reseller store
provides that – as well as the products your customers want – then you
are likely to succeed.
DEFINING CUSTOMER BASE
As a Gorilla Reseller reseller you will be plunging yourself into a
competitive market place. The competition for domain registration and
Web hosting customers is particularly fierce. This means that if you are to
find a lasting spot for your reseller business on the Internet road map you
will benefit from zeroing in on a clear, narrow definition of the type(s) of
customers you wish to target with your reseller store. Gorilla Reseller
Gorilla Reseller Handbook
allows you to a wide variety of software products from your reseller store.
Once you have decided on the customer type for your business, you can
start contemplating how to market your products to the customers you are
targeting. Clearly defining a specific customer base, of course, will limit
the overall number of potential customers whose attention you are
competing for. However, it also means that you will have fewer
For example, if you decide to reach out to the bicycling community, then
your marketing campaigns – e-mail promotions, pay-per-click advertising,
etc. – might emphasize products that cater to customers who wish to build
online bicycle stores/portals. Such customers would need the tools to
build Web sites, storefronts, user fora, blogs, etc. They would also need
SSL certificates and hosting solutions that suit the size and nature of
such Web sites. Similarly, if you are a computer game aficionado, you can
decide to promote dedicated and virtual dedicated server space to
customers that share your passion and would want to launch and host
their own gaming servers.
Conversely, deciding to focus on customers that simply need Internet
domains and Web hosting means that you will be facing off against a
number of heavyweight contenders that already have their business
infrastructures and names solidly planted on the Web. In other words: If
you are marketing products that appeal to a niche of Internet users, you
will have fewer customers for your products, but fewer online vendors with
whom to share the field.
Closely defining your customer base also allows you to launch a focused
search engine optimization/marketing campaign for your store. It is
considerably easier to attain and maintain a high search engine ranking for
very specific keywords and phrases than for generic ones like “domains”
or “Web hosting.”
As you establish your business online and build your customer base, you
can gradually take aim at a broader audience.
Gorilla Reseller Handbook 14
ABOUT THE FEATURED RESELLER TOOLS
As a Gorilla Reseller customer you have access to the very best online
business-building tools we offer. Included in your reseller package is a
carefully selected group of products that will help you build your storefront
and market your business to customers across the Web.
The featured products are:
Express Email Marketing – E-mail campaign tool.
Google AdWords Credit – Startup credit for Google AdWords
Online File Folder – Secure, Internet-based file storage.
Traffic Blazer – Search engine optimization and submission tool.
WebSite Tonight One-Page Web Site – Easy-to-use Web site building
tools. Includes hosting.
Turbo SSL Certificate – SSL Web server certificate for your custom
e-business Web site.
THE TOOLS AND HOW TO USE THEM TO YOUR ADVANTAGE
Express Email Marketing Express Email Marketing is a powerful e-mail campaigning tool that allows
you to distribute announcements, promotions, etc. to your customers via
professional-looking campaigns. Strictly permission-based, Express Email
Marketing campaigns can only be sent to recipients that expressly opt to
be on your mailing list. This means that Express Email Marketing enables
you to share your business announcements, promotions, newsletters, etc.
without being mistaken for an originator of e-mail spam.
As you build your customer base, Express Email Marketing enables
you to build a mailing list of customers with whom you can share your
announcements. That way, you can ensure that your customers are
continually kept informed about your business and product offerings. For
example, if you add a new product to your reseller store, you can inform
your customers of this by creating and sending them a promotional e-mail
message. Similarly, if you are planning on discounting a product, Express
Email Marketing ensures that your customers will be aware of your
promotion. As well, Express Email Marketing allows you nurture your
customer relationships simply by staying in touch with them.
Express Email Marketing features advanced tracking tools that let you
monitor results of your campaigns. Intuitive reporting tools tell you how
many messages you have sent, how many were opened by their recipients,
how many recipients responded, etc. Additionally, Express Email
Marketing lets you send marketing emails to your customers based on your product offerings and pricing, and even create and perform surveys of
your customer base. Survey results are available in real time through the
Response Analyzer as they are completed online.
Google AdWords Pay-Per-Click Credit
Pay-per-click (PPC) advertising ensures that you will get your share of
Internet traffic. All reseller accounts include a credit for Google’s AdWords
pay-per-click search engine marketing program. AdWords provides an
effective way to ensure that Internet users will find your Web site.
AdWords listings appear as “Sponsored Listings” adjacent to the organic
results on the results pages of the Google search engine.
An alternative and/or supplement to the demanding, time-consuming
search engine optimization, PPC allows you to pay for a top search engine
ranking for desired keyword(s). In a nutshell, advertisers (i.e., Web
site/business owners) bid for the top ranking for a given keyword. The
advertiser that places the highest bid is ensured the top ranking for that
keyword. Until he/she is outbid. The second-highest bid is secured the
number 2 ranking; the third-highest bid will claim the 3rd spot, etc.
Google AdWords – being one of the PPC programs with the farthest reach
– can be a very effective e-business marketing tool if used wisely. Bidding
on the right keywords at the right time can make your Web site visible to
users across the Web. If you are using AdWords without a clear business
plan, however, click-through fees can quickly escalate. And there is no
guarantee that your conversion rates will make up for the PPC cost.
The Google AdWords credit included with your reseller account allows you
to scratch the surface of PPC. It enables you to acquaint yourself with the
concept of pay-per-click advertising. If you decide that PPC is worth
consideration for your particular business, you can then continue your
campaign beyond the allotted credit amount.
ONLINE FILE FOLDER
Online File Folder is a safe and convenient solution for file backup, storage
and sharing of files and other content pertaining to your reseller store.
Password protection and virtually unbreakable industry-standard 128-bit
encryption keep stored content safe from tampering.
When you need on-the-go access to any file, Online File Folder is the
smart, secure solution. Online File Folder gives you instant access to all
your important files and even lets you synchronize files on your computer
with the data stored in your Online File Folder.
Gorilla Reseller Handbook 15
The majority of Internet users turn to search engines or directories when
searching for products, information and other Web content. Indeed, Jupiter
Research estimates that 70 percent of all online purchases originate from
a search engine or directory. This means that in order to run a successful
e-business your storefront must be prominently listed with the Internet’s
leading search engines. Traffic Blazer – an advanced search engine
optimization and submission tool – allows you to use the Internet’s search
engines to your business’ advantage. Traffic Blazer includes site analysis
and keyword suggestion tools and allows you to submit your business site
to the Internet’s most prominent search engines and directories, including
Google, MSN, Yahoo!, and the Open Directory Project
To use Traffic Blazer for your reseller site, simply activate your Traffic Blazer
account; then type in the URL of your storefront Web site. You can then
activate Traffic Blazer’s spider, which will crawl your site and assess its
search engine readiness and provide critical optimization tips and
guidance. The built-in keyword suggestion tool helps you find the exact
keywords and phrases that will generate the most traffic and profit for your
site. Once you have completed optimizing and analyzing your site, Traffic
Blazer enables you to submit your site to more than 200 search engines
and directories from across the world. Traffic Blazer provides you with the
means to successfully promote your business to the Internet community.
WEBSITE TONIGHT ONE-PAGE WEB SITE
Included with your Gorilla Reseller reseller account is a one-page
WebSite Tonight credit. A one-page WebSite Tonight offers you a quick and
easy means of building your own personal reseller Web site that you can
link to your pre-built storefront.
If you wish to promote your reseller store on the Internet, building a
custom storefront is highly recommended. Reseller-specific templates tie
directly to your Reseller Control Center storefront, and a one-page WebSite
Tonight Web site lets you optimize the site by adding Title and Meta tags,
keyword-optimized copy and Alt attributes to the on-page images. This
format also allows you undertake a link-building campaign for your Web site.
Your pre-made storefront is already protected with an SSL certificate. You
can protect transactions on your custom site with the Turbo SSL certificate
credit that is included in your reseller package. To do so, simply use the
credit to request the certificate; then install the issued SSL certificate on
your one-page Web site.
Note that Gorilla Reseller – being your hosting provider for the
one-page Web site -– will generate and submit your Certificate Signing
Request (CSR) and install the signed certificate on your site once issued.
Gorilla Reseller Handbook
If you apply your certificate to a custom Web site that is hosted with
a third party, you must generate the CSR and install the signed
TURBO SSL CERTIFICATE
Though the Internet marketplace continues its rapid growth, many
consumers still worry that sensitive data will be compromised if they
disclose credit card numbers or other personal information online. For
e-businesses like your reseller store, the key therefore is to build trust:
Running a successful online business requires that your customers trust
that your business effectively protects their sensitive information from
intrusion and tampering.
While there is no one way to effectively shield Internet users from all cyber
swindles, an SSL certificate can ensure that security and privacy won’t be
breached during transactions on your Web site. A Turbo SSL Certificate –
signed and issued by the trusted Starfield Technologies Certification
Authority – allows you to protect all transactions on your reseller site with
up to 256-bit Secure Sockets Layer (SSL) encryption.
Note that your pre-built reseller storefront is already protected with an SSL
certificate. The Turbo SSL certificate credit included with your reseller
account allows you to run a secure connection to your custom reseller
Web site. Keep in mind that Gorilla Reseller – being your hosting
provider for the one-page Web site – will generate and submit your
Certificate Signing Request (CSR) and install the signed certificate on
your site once issued.
If you apply your certificate to a custom Web site that is hosted with
a third party, you must generate the CSR and install the signed
When your customers trust that their business is safe from harm with you,
they are more likely to remain your customers.
Gorilla Cheap Reseller Hosting
YOUR PRODUCT PORTFOLIO
As a Gorilla Reseller, you have the opportunity to offer your
customers a wide range of industry-leading products and services. The available products are grouped thus:
Domain Registrations and Transfers
Private Registrations and Other Domain Products
Includes Domain Alert monitoring/backordering, Domain Forwarding,
For Sale Page/Parked Page
Express Email Marketing
Quick Shopping Cart
Virtual Dedicated Hosting
Fax Thru Email
Online Group Calendar
As a reseller, you can offer every one of these products to your customers.
However, you can build your product portfolio on an à la carte basis by
removing applicable products from your portfolio.
Depending on your customer base, you can consider various ways of
promoting product groups as turnkey solutions custom-tailored to suit the
needs of specific customer types.
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For example: Customers looking to build and launch an e-business might
benefit from such offerings as domain registration, hosting, Quick Shopping
Cart, Traffic Blazer, SSL certificate, and Traffic Facts:
Domain registration to obtain a Web address for the e-business.
Business registration to create a complete business listing for the
owner of the domain.
Hosting to secure a home for the Web site that resides on the domain.
Quick Shopping Cart to build a storefront.
Traffic Blazer to optimize the Web site and submit it to the
Internet’s search engines.
An SSL certificate to secure transactions on the site.
Traffic Facts to help the business owner track visitor behavior
on the site. Another example could be a musician/composer who would benefit from
the combination of a domain, dedicated server, WebSite Tonight, Online File
Folder, and c-Site.
Domain registration to obtain a Web address for the e-business.
A dedicated server to host the site and applicable music/multimedia
files for streaming, download, etc.
WebSite Tonight to build a Web site to showcase the work to visitors.
Online File Folder to store, share, and distribute large multimedia files
in/from a secure off-site location.
c-Site to register the federal copyright on original compositions.
The bottom line is that if you have a clear understanding of who your
customers are and what they need, you have a much better chance of
optimizing your business by catering to them and ensuring that they stick
around, instead of looking elsewhere for their next purchases. Still, as a
Gorilla Reseller Reseller you are at liberty to offer any of the products
to your customers.
Gorilla Web Hosting Reseller Account
SELECTING THE PERFECT DOMAIN NAME
One of the most basic, yet most critical steps in the process of building an
e-business is to select and register a domain that will serve as the home
of the business on the Internet.
In addition to being the – usually – lasting home for an online entity, a
domain name very much serves to define the profile of that entity. Many
e-businesses are known simply by their domain name – so-called
Thus, finding the perfect domain name for your reseller business is an
important step in your quest for success. Ideally, the domain name should
reflect the nature of your business – if your business is carrying a certain
message, the domain name can reflect that, too. The perfect domain also
is easy for customers to remember, short enough to quickly type into a
Web browser, and distinct enough to help you create a unique identity for
Ultimately, you may register a domain for your business simply because
you like it. However, the following are some of the factors that combine
to define the quality/value of a domain name. These are issues that you
may want to consider when zeroing in on the perfect domain name for
Generally, keeping a domain name fairly short will make it easier for site
visitors to remember and type the name.
A domain name that includes catchy, sought-after and, most important,
relevant keywords will help you in the search engine optimization process
for your business Web site. Although certain search engines ignore it,
others pay much attention to the occurrence of applicable keywords in
domain names when ranking the Web pages in their indices.
If any part of your reseller store will generate particular name recognition
with potential customers, then, by all means, ensure that that is reflected
in your domain name. Note that you – being the domain registrant – must
ensure that a given domain name does not in any way infringe on a third
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The .com top-level domain (TLD) remains the most ubiquitous extension
on the Internet. Consequently, Internet users likely will expect to see this
extension when visiting a Web site. This, of course, also means that .com
names are relatively harder to find than less popular extensions – such as
.ws or .biz.
Because of its popularity on the Internet, it is recommended that you at
least consider registering the domain for your business with a .com
extension. Other popular TLDs, such as .net and .org, might limit the
versatility of the domain, as they may imply a certain type of site residing
on the domain. In some cases, a country-code TLD (ccTLD) will be more
applicable than a generic TLD. For example, a domain or Web site that
contains French or Italian language would be better suited with a .fr or .it
TLD than a .com or a .net extension, as ccTLDs tend to be more popular
than generic TLDs outside the United States.
Obviously, registering other, more specialized TLDs serves its purposes,
too. Indeed, using a country-code TLD for your business’ domain serves as
a clear, albeit subtle, indication of the nationality of you/your business.
As a means of reeling in visitors that type in your store’s domain name,
but with the wrong extension, it is worth considering registering not only
the desired domain, but also a selection of other TLD variations of the
name. For example, it might prove advantageous to own the registration for
the .com, .net, .biz, and .us (assuming that the business is based in the
U.S.) variations of your domain.
Domains that contain words or phrases that are particularly en vogue may
catch potential customers’ attention. However, such domains may lose
their value as current trends change.
CHOOSING A PRE-MADE STOREFRONT
OR BUILDING YOUR OWN
Gorilla Reseller offers its resellers a selection of attractive pre-built
storefronts for online reseller businesses. You must select and use one of
these storefront templates for your Web site. However, you can customize
a number of elements on the template to add a personal touch to your
site. Your Reseller Control Center’s Design Wizard allows you to change
color schemes and images and some text to your template.
Selecting and using a pre-made storefront is the quickest and easiest way
to get your reseller venture under way. However, a more advanced
approach – one you can pursue later on, potentially – is to build your own
storefront and link it to the pre-made Gorilla Reseller Web site.
Although Gorilla Reseller’ pre-made Web sites are fully functional as
e-stores, you may wish to create your very own storefront that allows you
take more comprehensive control of your Web site. For example, as a
reseller, you can build a brand new Web site for your store, host it on your
own hosting account and domain (different from the ones used for your
pre-made storefront); then add Title, Meta tags, search engine
optimized copy and links, etc. to it. Note that even if you do this, the links
to your store’s product pages, shopping cart, etc. must continue to point to
the pre-built Web site and address.
Your reseller account includes a WebSite Tonight one-page Web site
account, which you can use to build a smooth, professional-looking
one-page custom reseller site in a few quick steps.
The WebSite Tonight
account includes hosting for your one-page site. If you prefer to build a
fully-fledged multi-page custom reseller site, you may do so with your
preferred HTML editor/Web site building tool, then place the site on a
separate domain and hosting account.
Besides allowing you to optimize your site for the Internet’s search
engines, choosing this format also ensures that your reseller store does
not mimic those of thousands of other Gorilla Reseller resellers who
had the very same selection of pre-built storefronts to choose from when
they sat up their Web sites.
Building a customized storefront thus not only allows you to apply your
very own touch to your reseller Web site, it allows you to separate
yourself from your competitors by taking aim at the Internet search
engines’ top rankings.
If you decide to build a custom Web site for your reseller store, you can
use the Turbo SSL certificate included with your reseller package to secure
transactions on the site with up to 256-bit SSL encryption. Your default
reseller storefront is already protected with an SSL certificate.
REACHING YOUR CUSTOMERS
The Internet holds immense promise for e-tailers of various kinds. More
and more consumers elect to take advantage of the convenience of
shopping online. Consequently, businesses continue to mushroom across
the Internet to meet the needs of the online consumers. To survive on the
Internet playing field and run a successful reseller business online you
must know how to reach and attract shoppers.
The first step in this process is to define the type of customers you wish
to attract. You may wish to target a particular type of small-business owner
with your reseller store, or you may want to take aim at individuals who
wish to build and post personal Web sites in as few and quick steps as
possible. Or you may decide to aim more broadly at anyone who needs an
Internet domain or any of the other products you decide to offer at
USING SEARCH ENGINES
Once you have defined your desired customer base, you will need to find a
way to reach those customers. As the Internet is home to billions of Web
pages few users come across particular pages by chance. Instead, the
vast majority of Internet users rely on search engines when navigating the
Web. Search engines – particularly Google, Yahoo!, MSN, and Ask Jeeves –
combine to drive approximately 90 percent of Internet shoppers to their
destinations. This means that as an Internet business owner, you must
know how to use the search engines to your advantage.
Search engines offer two distinctly different means of displaying search
results: Organic listings (i.e., the main results of any Internet search) and
pay-per-click advertising. The former format relies on the search engines’
proprietary algorithms for deciding the relevance and thus the rankings of
indexed content in relation to the search engine users’ search terms. The
latter is an entirely bid-based concept in which the Web site owner (aka
the “advertiser”) bids for the top ranking for a particular keyword. The
highest-paying advertiser gains the top ranking (until outbid by another
advertiser) and is charged the bid amount each time a search engine user
clicks through the search engine’s link to access the site.
Organic search engine rankings are the most lasting of the two concepts –
and often the type of search results Internet users trust the most.
However, securing top ranking for competitive keywords and phrases ischallenging and time consuming. But it can – and should – be done if you
are serious about long-term success for your reseller business. Pay-perclick
is a quicker fix, but can be a treacherous concept for advertisers who
haven’t considered the potential cost and hatched a sensible strategy for
their PPC campaigns.
Gorilla Reseller Handbook 23
COMMUNICATING WITH YOUR CUSTOMERS Once you have caught the interest of your customers, you need to make
sure that you can offer them what they are seeking. For example: If a
visitor to your site reached the site by searching for “cheap domains,”
you must be sure to actually offer Internet domain registrations at a
competitive price. Similarly, if you succeed in attracting customers with
very specific hosting demands, it is imperative that you can offer
them the complete range of shared, dedicated and virtual dedicated
Another critical element in the building and maintenance of a successful
e-business is customer care. Once you have developed and continue to
expand your customer base you will need to ensure that the customers
are happy with the service you are providing them with so that they will
return to your store when purchasing new products and/or deciding
whether or not to extend current subscriptions to your services.
Email Marketing, which is included in your Gorilla Reseller reseller
package, allows you to communicate with your customers through e-mail
based newsletters, announcements and attractive marketing campaigns.
Express Email Marketing is strictly permission-based, which means that
you will only be sending your announcements, etc. to recipients who have
agreed to be on your mailing list. This means that the recipients have
expressed their interest in your business by opting in. With Express Email
Marketing you can take advantage of this by informing your customers of
special promotions, discounts, new products, etc. If you decide to
compose a newsletter, Express Email Marketing lets you distribute that,
too. Furthermore, the program allows you to survey customer interests and
preferences and to monitor the responses to the campaigns you distribute.
With the right combination of product selection, search engine
optimization, pay-per-click advertising, and Express Email Marketing you
will be in a prime position to attract customers to your reseller business
and to ensure that they keep coming back for more.
OPTIMIZING WEB SITE FOR
85% of all Internet traffic is generated by search engines. This means
that in order to build a successful, prosperous online presence for your
business, you must ensure that users of Internet search engine can find
your Web site. A 2004 survey performed by the Pew Internet & American
Life Project revealed that 84% of online Americans have used search
engines. In fact, comScore Networks estimates that American Internet
users performed about 40 billion Internet searches in 2004.
For an e-business, the importance of search engines cannot be
overestimated – if search engine users won’t find your Web site, then,
likely, no one will. This problem could become very real for business
owners who fail to understand the importance of Internet search engines
and search engine optimization.
As the Internet boasts several billions of
Web pages – and counting – unless your reseller Web site is optimized for
and indexed by such search engines as Google, Yahoo! and MSN, Internet
users simply won’t know that it exists.
Note that search engine optimization primarily is an option if you build your
own reseller storefront and link it to a pre-built Gorilla Reseller site.
The pre-built sites themselves do not allow you to perform search engine
optimization as most site elements cannot be edited. You may use the
WebSite Tonight one-page Web site account that is part of your reseller
package to build a one-page custom storefront.
In order to use search engines as a business tool, you must first
understand how they work. The Internet is dominated by four search
engines – Google, Yahoo!, MSN Search, and Ask Jeeves, which combine to
account for more than 90% of all Internet searches. The first step into the
e-business world, therefore, should be to get your Web site listed with
these engines. To do so, you can either wait for the search engines to find
the site, or you can submit it directly. Because search engines rely on
spiders – robots that “crawl” the Internet by following the hyperlinks that
connect Web pages – most Web pages will in fact be found – assuming
that they are being pointed to by other Web sites.
However, submitting a
page directly might save you valuable time as it will ensure that the search
engine’s spiders will visit and review that page the next time they crawl the
Web. Most search engines allow submission of Web pages at no cost, but
some charge a fee for direct submission
Having a site listed in a search engine’s index, however, does not
guarantee success. The critical part is to ensure that the site is ranked
high enough in the search engine(s) to actually be found. Research has
shown that the majority of Internet users rarely venture beyond the first
one or two pages of search results. This means that very few – if any –
users will actually find a page that shows up several pages into the search
Thus, obtaining a top 10 or 20 search engine ranking for the
applicable keyword(s) is the only way to gain Web visibility. This is where
search engine optimization comes in.
THE IMPORTANCE OF SEARCH ENGINE OPTIMIZATION
The term search engine optimization encompasses a number of methods
to improve a Web site’s search engine ranking.
When optimizing a Web site, you must first define the Web site
“keywords”; then weave those keywords into the page content. The
keywords are the words and phrases Internet users will type into a search
engine when looking for Web content. Search engines look for those
keywords in such site elements as page copy, Title tags, and – to a lesser
degree – Meta tags and anchor text on internal links.
Another important element in the search engine optimization process is
link building, which is the process of making sure that other – preferably
topically similar – Web sites link to a given site. Though the exact methods
vary, currently, all of the major search engines focus heavily on link
analysis when determining the importance of a given Web page. This
means that the search engines look at the number and, particularly, the
relevance of a Web page’s back links (i.e., the links that point to the
reviewed site) when calculating Web page rankings. If an originating site
offers similar or related content to the one it is pointing to, the link will be
rated higher than if the originating site’s content was entirely unrelated.
Securing a top ranking with the Internet’s search engines can be a
daunting proposition. However, if you dedicate the necessary time and
effort to meticulously optimize your Web site, you will eventually reap the
fruit of your labor in the form of visitors to your site.
Gorilla Reseller Handbook 26
SEARCH ENGINE SUBMISSION
Although the Internet’s most important search engines all rely on advanced
spiders that crawl the Web to review and index content, most of those
engines also allow Web site owners to submit their sites directly –
a concept that sometimes, but not always, speeds up the indexation
process. Most search engines, including Google, Yahoo! and MSN allow
submission of Web pages at no cost. Ask Jeeves and certain other
engines charge a fee for direct submission.
Although a limited number of search engines account for more than 9 out
of 10 Internet searches, the Web is home to a large number of smaller
search engines, many of which have devoted followings. Those search
engines and directories should not dismissed, but as a business owner,
you should primarily concern yourself with the top search engines.
It is important to understand that search engine inclusion does not ensure
a high ranking. However, submitting your site can be a convenient way of
getting started with your business, ensuring that the search engines are at
least aware of the existence of your Web site.
Next to algorithmic, spider-based search engines, Web directories are the
Web surfer’s primary tools when searching for information on the Internet.
Directories, therefore, should not be ignored by Web site owners who wish
to promote their sites. Indeed, you should make securing a listing with a
handful of relevant directories a high priority once you have established
your Internet business.
Because featured Web sites are arranged topically, Web directories enable
Internet users to search for content simply by browsing the applicable
directory categories. When submitting a Web page to a directory, selecting
a proper category for the page, therefore, is paramount. As a Wild West
Domains reseller, you should therefore try to find directory categories that
reflect the type of products you are selling from your store.
Web directories generally rely on human-compiled material. This means
that a human editor will review your Web site and make the ultimate
decision as to its inclusion and placement in the directory.
Securing a listing in the top Internet directories – the Yahoo! Directory and
The Open Directory Project – can be difficult, as the editors can be picky. It
is therefore imperative that no parts of your site are under construction
when you submit the site to a directory. Many directory editors will refuse
to index sites that appear to be unfinished. However, some of the major
search engines, notably Google, may reward Web sites whose links are
included in the top directories as such links will be considered “quality”
back links for the sites in question.
USING TRAFFIC BLAZER FOR SEARCH
ENGINE OPTIMIZATION AND SUBMISSION
Because promoting a business online can be both time-consuming and
challenging, Gorilla Reseller includes Traffic Blazer with your reseller
account. Traffic Blazer is an advanced, Web-based search engine
optimization and submission tool that allows you to zero in on the most
opportune keywords for your site, build Meta tags, analyze the site, and
finally submit the site to a number of Internet search engines and
directories. Traffic Blazer even includes advanced tracking tools that
enable you to verify that your site has been indexed by the major search
engines and check its ranking for applicable keywords.
Additionally, Traffic Blazer includes a comprehensive tutorial on search
engines and search engine optimization, which will help you understand
the dynamics of the Internet’s search engines.
Traffic Blazer is a convenient tool that will help you get your site optimized
and submitted in a few, easy steps.
Note that many search engine optimization actions cannot be performed
on pre-built Gorilla Reseller reseller storefronts. In order to optimize
your reseller Web site, you must build your own storefront Web site.
Included in your reseller package is a WebSite Tonight One-Page Web site
credit. You can use this credit to build a customized one-page reseller site
for your business. You will then be able to analyze, optimize, and submit
the custom site to the Internet’s search engines.
An alternative and/or supplement to the demanding, time-consuming
search engine optimization, pay-per-click (PPC) advertising allows you to
pay for a top search engine ranking for desired keyword(s).
Your Gorilla Reseller reseller account includes a credit for Google’s
AdWords PPC program. Google, however, is just one of several providers of
PPC services. The concept can be costly, but has proven invaluable to
many e-commerce Web sites whose businesses have received sizable
traffic boosts via PPC advertising. PPC may or may not suit your business
(and your wallet). The following describes the concept in more detail.
THE PAY-PER-CLICK CONCEPT
In a PPC program advertisers (i.e., Web site/business owners) bid for the
top ranking for a given keyword. The advertiser that places the highest bid
is ensured the top ranking for that keyword – until he/she is outbid. The
second-highest bid is secured the number 2 ranking; the third-highest bid
will claim the 3rd spot, etc.
Pay-per-click advertising is offered by a number of companies, including
Google (AdWords), Yahoo! (formerly Overture), Kanoodle, and MIVA
(formerly eSpotting/FindWhat). Google AdWords results are displayed in
the Google search engine, while Yahoo!’s PPC listings are displayed in the
Yahoo! search engine. Microsoft recently launched its own paid advertising
program that will feed the “Sponsored Sites” area of the MSN
PPC listings are displayed separately in search engines – usually labeled
“Sponsored Results,” “Sponsored Listings” or something similar. When a
search engine user clicks a sponsored (PPC) link, the advertiser is charged
the amount he/she bid for the listing. The click-through fee to be paid by
the advertiser largely will depend on the chosen PPC provider and the
popularity of the keyword(s) on which you are bidding.
The obvious advantage of PPC advertising is that you do not have to worry
about optimizing your Web site in order to be listed in the top search
engines’ top results. If you are willing to pay for it – and perhaps even
engage yourself in bidding wars with other advertisers – then PPC can be
an enticing option. However, unlike organic search listings, which are free
of charge – obtained through continual search engine optimizing – and
lasting, PPC click listings disappear as soon as you stop paying for them.
Many large-scale e-businesses rely on a combination of paid advertising
and targeted SEO.
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Since Google reinvented Internet search with the introduction of its
PageRank concept, link analysis and link building have become
increasingly important elements in the search engine optimization process.
Link building is the process of making sure that other – preferably topically
similar – Web sites link to your site.
Though the exact methods vary, all of the major search engines currently
focus heavily on link analysis when determining the importance of a given
Web page. This means that the search engines look at the number and,
particularly, the relevance of a Web page’s back links (i.e., the links that
point to the page) when calculating rankings. If an originating site offers
similar or related content to the one it is pointing to, the link will often be
rated higher than if the originating site’s content was entirely unrelated.
Similarly, if the Web page from which a link originates is rated highly by the
search engines, then the link itself will be considered more important than
one that originates from a lower-rated page.
In other words: not all links
are created equal.
Generally, Web sites that contain unique, informative or otherwise eyecatching
content will eventually be linked to by other sites. However,
because you, as a Gorilla Reseller reseller, are one of a very large
number of providers of Internet domain registrations, Web hosting, etc.
your Web site likely will not contain much unique content. It is therefore
strongly recommended that you take a proactive approach to your link
Using the Internet’s search engines is a good starting point for zooming in
on the Web site owners you should consider approaching for your link
building efforts. By visiting a search engine and typing in a keyword that
ideally would lead to Web sites that are similar to yours the search engine
will return a list of matching sites. Generally, the best-ranked matches are
the ones most likely to generate the most effective links. Having perused
the results, the next step is to visit the sites and attempt to convince their
administrators to provide the desired links.
There is, of course, no guarantee that a particular Web site owner will add
a requested link. There can be many reasons that a Webmaster might
decline to do so. For example, he/she might refuse to link to an obviously
competing site. Or, the site’s owner may not be interested in being
affiliated with other sites. Another reason could be that the site is already
providing several outbound links and is not interested in adding to the
count. Thus, sometimes you will have to look for links someplace else.
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Some search engines, including Google, incorporate links from Web
directories into their ranking calculations. This means that having your
reseller site listed in such directories as the Open Directory Project (aka
DMOZ) and Yahoo!’s directory may boost your ranking in algorithmic search
engines. To obtain a directory listing, you must build a site whose design
and content are enticing or informative enough to convince the directory
editors that they should add your site to the respective directory indices.
Note that because you cannot apply proprietary content to a pre-built
Gorilla Reseller reseller storefront, you may want to consider building
a customized reseller Web site that you can populate with optimized
content before submitting it to the Web’s directories.
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USING E-MAIL CAMPAIGNS
As an Internet business owner you will need to cater to your customers’
needs. One way of doing so is to keep in touch with them to ensure that
they know that you care about them. Express Email Marketing, a versatile
and easy-to-use e-mail marketing tool, is included with your reseller account.
Express Email Marketing gives you the power to reach out to your
customers through e-mail announcements, product promotions,
newsletters, etc. In addition, you can use the program to create and
perform surveys of your customers’ preferences and level of satisfaction
with your services. Staying in touch with your customers not only ensures
that they are aware of any promotions you may be running or new products
you are adding to your portfolio, it also means that those customers are
more likely to think about you next time they plan to purchase a type of
product that is offered in your store. Building a solid customer base gives
you a significant edge in the competitive e-business world.
with and caring for your customers allows you to maintain that edge.
Express Email Marketing includes a wide selection of professionally
designed templates that let you build dazzling, eye-catching campaigns
for your customers, as well as send marketing emails to your customers
based on your product offerings and pricing. And the featured reporting
tools let you keep an eye on how the recipients respond to your campaigns.
Because electronic bulk mail – i.e., spam – is a persistent pest for many
Internet users, Express Email Marketing is carefully built to comply with
stringent anti-spamming standards thus ensuring that your e-mail
campaigns will not be mistaken for spam once they reach your customers’
inboxes. In essence, Express Email Marketing only allows you to distribute
your campaigns to recipients who expressly opt to be featured on your
mailing list. All outgoing messages will include the recipient’s opt-in date
and the option of discontinuing further messaging by opting out.
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SECURING WEB SITE TRANSACTIONS
WITH SSL CERTIFICATES
Many Internet users still balk at making online purchases as they fear that
disclosing their credit card numbers and other sensitive information online
will lead to credit card theft – or even identity theft. Only if your customers
trust that their credit card numbers and personal information will be kept
safe from tampering can you run a successful online business. While
those are genuine concerns, you as a business owner can go a long way
toward obtaining your customers’ trust by securing all transactions on your
site with an SSL certificate.
Your reseller account includes one Turbo SSL certificate, which you may
install on your Web site along with a Site Seal to provide visible proof that
transactions are properly safeguarded.
Note that your default reseller storefront is already protected with an SSL
certificate. If you build a customized reseller Web site, you can apply a
separate SSL certificate to that site.
An SSL certificate enables you to establish an SSL-encrypted connection
between the site visitor’s Web browser and the server that operates your
Web site. Depending on Web server software and browser type the
encryption level generally is 128-bit, but can reach 256-bit in some
instances. Our SSL certificates are signed and issued by trusted
Certification Authority (CA) Starfield Technologies – one of the fastestgrowing
names in the industry.
A Turbo SSL certificate can be issued within minutes of you submitting a
request. The CA will verify that the requester indeed controls the domain
for which the certificate is being requested. The request will also undergo
an advanced fraud-screening step. While Turbo SSL certificates provide
ample security for any Web site, our High Assurance Certificates take the
authentication process even further by manually verifying the identity and
business credentials of the certificate-requesting authority. A Turbo SSL
certificate will include the common name of the Web site the certificate
protects. A High Assurance certificate further includes the name of the
At a time when cyber theft is an unfortunate but very real threat to anyone
that uses the Internet, securing e-business Web sites with SSL certificates
is imperative – indeed, savvy Internet users expect to see a padlock icon
when entering a supposedly secure site. Once installed on your custom
Web site, the included Turbo SSL certificate will help protect you and your
customers against theft and intrusion. It will also help you build and retain
your customers’ trust.
Gorilla Reseller Handbook 33
SECURE ONLINE STORAGE
Online File Folder, included with your reseller account, is a safe and
convenient online storage solution that allows you store and access up to
10GB of data in a secure location, accessible anytime, via any Internetconnected
machine. With its easy-to-use synchronization feature, Online
File Folder allows you to always access the most recent version of any file
that is stored both remotely and locally. Password protection and virtually
unbreakable industry-standard 128-bit encryption keep stored content safe
Online File Folder allows you to share or e-mail any stored file. This
means that with Online File Folder you will never be constrained by the
attachment-size restrictions of your e-mail provider/ISP. You can send
your files to anyone, anytime, regardless of their size.
Gorilla Reseller Handbook 34
Now that you know how to build your reseller storefront, compile your
product portfolio, optimize your site for the Internet search engines, and
stay in touch with your customers, you are all set to launch a successful
As you build a solid customer base and continue to cater to your
customers, you are building a strong, lasting foundation for continued
success as a reseller of Gorilla Reseller products and services.
The virtual Internet marketplace is a competitive business venue, but as a
Gorilla Reseller reseller you have all the tools you need to prosper.